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MA/PhD Theses Abstracts of Current Students & Alumni |
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Myers, Alison (MA). Cultural drivers in a product design and development unit (Bird). 2003.
The purpose of the study was to explore and describe the organizational
structure and culture within a product design and development unit. I
used ethnographic methods including interviews and observation, and
social network analysis to collect data over a three-month period.
Within the unit. separation into functional groups such as designers
and analysis built a sense of division in the organization subsequently
resulting in obstacles to communication and ambiguity. The functional
culture superseded the organizational culture as the main driver of
culture in the unit.
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